Video content is quickly attracting attention when it comes to putting your industrial company on the map. YouTube is closing in on Google for the number-one search engine. Video is proven to offer higher memory retention than any other visual media. This means that your company should consistently produce and distribute relevant video content across all channels to separate your brand from the competition. Video is how your prospects and clients better understand who your company is, your values, and your place in the market—it’s how your company becomes the thought leader in your industry.
Buyers gain confidence in a product, brand, or company when they see it in a video. Industrial purchasers use videos just like any other consumer when searching for a specific product. A company can show exactly how a product works, and the prospect gets a view of the product in action. That carries much more value than a one-dimension product page on a website. Think of video content as a commercial for your product, only much cheaper than airing on TV!
Gotham is a full-service
industrial marketing company
that specializes in industrial video production and marketing. Our video services include the following:
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Creative development
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Scriptwriting
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Production management
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Voice-overs
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Branded intros/outros
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Background music
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Editing
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Video graphics
We have over 30 years of experience telling our customer’s stories using video. We produce video content that aligns with your company’s mission and value proposition, then we build credibility by placing and distributing the video content not only on the company website but on all major, relevant social media channels. Properly managed, these social media channels route qualified leads back to your website. Our goal is to create more leads and increase customer acquisition, retention, conversions, and, ultimately, profitability. Consider Gotham for all your industrial video production and industrial video marketing needs.
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